There’s no denying that Pride Month looks much different this year—no march either in Marikina or anywhere else, but with various groups celebrating and commemorating it instead through virtual means including sharing of playlists and staging live converts.
With the extended quarantine the feeling of togetherness and shared experiences has never been more important. Shamelessly borrowing from Abba, “Thank you for the music… Who can live without it? I ask in all honesty. What would life be?”
So big thanks go to Spotify, the world’s largest audio streaming platform, for unveiling Unlike Any Other—a global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans around the world.
It encourages LGBTQIA+ creators to embrace their uniqueness and connect to new and existing audiences through the power of music and podcasts.
The campaign features two local pride playlists featuring works from international and local LGBTQIA+ artists and allies.
Fresh Pride content and experiences are available in the hub.
Pride hub includes a variety of curated Pride-themed playlists as such as Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever, Queer Composers and more.
To surprise and delight both fans and creators, some features within the Pride hub light up in rainbow colors.
There are also Spotify social share cards encouraging queer creators to celebrate their queer moments via song and invite their fans to share their own.
A key element of Spotify’s 2020 Pride creative is the Progress Flag, which was designed by Daniel Quasar in 2018.
The Progress Flag adds five stripes to the traditional rainbow Pride flag to represent trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today.
Indeed, Spotify has the unique ability to inspire and drive positive change around the world through the power of audio. (Press Release)
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