Fast-growing pickleball brand FRIDAY Pickleball is officially making its way to the Philippines, expanding its presence into one of Asia’s fastest-rising pickleball communities. Known for its fun-first and community-driven approach, the brand has built a global following by making the sport feel more social, accessible, and lifestyle-oriented for players of all levels.

To mark its Philippine launch, co-founders Jake Triplett, Isaac McDonald, Scott Peck, and Matt Czarnecki will headline a weekend takeover at 5th Ave. Central, Bonifacio High Street in BGC on May 16 to 17, 2026. The two-day event will feature exhibition games, open play sessions, crowd challenges, clinics, and community activities designed to introduce local players and fans to the brand firsthand.

Joining the launch are PPA professionals and FRIDAY Pickleball ambassadors Kevin Dong and James Lin, who are set to lead exhibition matches and community sessions throughout the weekend.

Alongside its growing digital presence and global community, FRIDAY Pickleball is also recognized for its lineup of high-performance yet accessible paddles, including the Aura and Aura Pro. Designed for both beginners and experienced players, the paddles aim to balance power, control, and playability on the court.

“The Philippines has one of the most exciting pickleball communities right now. The energy, passion, and openness to the sport really matches what FRIDAY is all about,” said co-founder Jake Triplett. “We’re excited to finally bring the brand to Manila and connect with the community in person.”

The launch comes as pickleball continues to gain momentum across the country, with more courts, clubs, and communities embracing the fast-growing sport nationwide.

FRIDAY Pickleball products are now available in select Toby’s Sports stores and channels.

For more information, visit Toby’s Sports Pickleball Weekend.