Christmas always finds its way with Coca-Cola

Christmas has always been a season for families to unite especially here in the Philippines. And as holidays are fast approaching, Coca-Cola celebrates the moment with the launch of its new campaign “Christmas Always Finds Its Way,” which celebrates the unstoppable, magical force of Christmas in navigating all obstacles to bring people together.

Coca-Cola’s iconic Christmas truck brings Christmas to everyone this holiday season

To mark the festive season, Coca-Cola Caravans are back, and the brand curates a truly magical, festive experience centered around sharing meals with an ice-cold Coca-Cola drink. Reimagined as ‘The Coca-Cola Care-A-Van’ in the Philippines, Coca-Cola aims to takeover over forty food fests in different parts of the country, with the goal of bringing communities around the Philippines together for festive cheer.

The first Coca-Cola Care-A-Van Community Takeover was in Pasig City’s Greenfield District last December 3, 2022. With a jolly Santa Claus holding a bottle of Coca-Cola painted on its body, the iconic truck welcomed guests and served as a photo wall for taking festive photos.

Food tents surrounding the venue also provided meals and Coca-Cola products to be enjoyed during the program. A dynamic performance by Coke Studio artist and rising P-Pop group ALAMAT, raffle draws, games, and other activities also contributed to the lively atmosphere.

First Coca-Cola Care-A-Van Community Takeover in Pasig City’s Greenfield District
First Coca-Cola Care-A-Van Community Takeover in Pasig City’s Greenfield District

We also got an exclusive interview with ALAMAT and they shared how elated and honored they are to be chosen as the new Coke Studio artist. They also encourage their Magiliw fans and everyone to enjoy this Holiday season with their families with Coca-Cola as part of their celebration.

SubSelfie’s exclusive chat with rising P-pop group and new Coke Studio artist, ALAMAT

Coca-Cola continues to not only refresh people with delicious drinks, but to also refresh communities. In partnership with the Ronald McDonald House of Charities Philippines, the Coca-Cola Care-A-Van Community Takeover will make a stop at Sitio Pintor, Rizal to host a Christmas party and give away meals and Coca-Cola products to 100 underserved families—bringing the spirit of Christmas to whoever needs it.

Coca-Cola also launches “Call from Santa” web platform that will be available on iOS, Android, Win, and Mac. Filipinos can also access the platform by scanning a QR code in select Coca-Cola bottles. Anyone who wishes to send a surprise to their loved ones can request a personalized video message from Santa. With the Philippines being one of the largest diasporas globally, the platform is a welcome initiative, especially for those who are out of the country.

Coca-Cola’s Call from Santa app

“We all know how special Christmas is to Filipinos, but we also recognize that there are many out there who can’t be home during the holiday season due to various circumstances or obligations, even as they yearn to be among their loved ones to celebrate a Christmas meal,” said Tony del Rosario, President of Coca-Cola Philippines and Vice President for the East Franchise Operations of Coca-Cola ASEAN and South Pacific. “Since they cannot be with their family and friends, we at Coca-Cola want to find a way to help them enjoy Christmas and experience the magic of the season.”

On a global move, Coca-Cola also launched Real Magic® in 2021, its new global brand platform and philosophy that invites everyone, everywhere to celebrate the magic of humanity. Central to the philosophy is the belief that we find magic when we come together and share experiences.

In this year’s multi-channel, digital, and experiential campaign, Coca-Cola is set to create a series of memorable and distinct moments across the Philippines, designed to celebrate and create that festive magic across the country, while observing the special role that gatherings, meals, and traditions play in bringing families, friends, and communities together. After all, Coca-Cola has always been part of every Filipino celebration.

The campaign starts with a film, “Just Like Mama Used to Make,” directed by German filmmakers Dorian and Daniel and created by Grey Global. The film tells the heart-warming story of how a son’s memory of his mother is kept close through the preparation of a treasured family recipe, continuing to bring his family and new generations together for moments of magic at Christmas.

“The long association of Coca-Cola with Christmas is something we treasure and, this year, we’re back with a new campaign that we hope people all over the world will love,” shared Selman Careaga, president of Coca-Cola trademark. “It celebrates families and friends, past and present, as well as those shared recipes, memories, and traditions that bind generations together over the Christmas meal.”

Indeed, Christmas this year will still be festive, especially for those with impossible journeys, as Coca-Cola helps find ways to bring Filipinos together and remind us that the festivities lie in the moments we share with our loved ones.

To learn more about Coca-Cola, visit coca-cola.com.ph or follow them on Facebook, Instagram, YouTube, and Twitter.

About the Author

Apple Gamboa is the Life Editor of SubSelfie.com.

She is also the Creative Team Lead of Maya, the leading digital financial services provider in the country.

She was previously a Media Relations Manager for Ogilvy Philippines and an interview and field producer for GMA News programs Quick Response Team and News to Go. She was also a producer of lifestyle TV shows and documentaries. Travelling and music are her passion, and taking risks is her reality medicine. Journalism 2010, UST. Read more of her articles here.

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