Liza Soberano has just turned 24 this month and as her birthday celebration continues with a 24-hour fundraiser today.

Her target: raise at least P24,000 to help save children from hunger.

This fundraiser falls under Save the Children Philippines’ newest fundraising initiative called Kindness Circle and donations collected will support the health and nutrition programs of the organization.

Kindness Circle encourages people to form a group and think of a creative fundraiser to support different programs for thousands of children. An online garage sale, online concert, or a birthday fundraiser are among the activities that could be done to support this campaign.

The first Kindness Circle is formed by one of the ambassadors of the organization, Liza Soberano.

“When I was told about this project, I immediately knew that I wanted my fans to be part of my Kindness Circle. They have been so supportive of me and this is something special that I hope we can do together,” shared Soberano when asked about her birthday fundraiser that will support Save the Children programs that seek to end child hunger and malnutrition.

“A simple act of kindness can start a ripple of change. In the past years, we have received so much support from individuals who started their own fundraisers which was generously supported by their family and friends,” said Judy Malabanan, Save the Children Philippines’ Individual Giving Manager.

As of January 24, 12nn, the #LizaSoberano24 Kindness Circle fundraiser has already reached 209% of their target! Thank you so much to everyone who donated and joined in this meaningful celebration of @lizasoberano’s birthday. Here’s a special message from Liza!

Other groups that have expressed their interest so far in forming their Kindness Circle include fans clubs of international celebrities, choir groups, and journalists, among others.

Anyone can form a Kindness Circle by visiting Save the Children Philippines’ website.

Press Release