Who We Are

SubSelfie.com is an independent online magazine for the young generation of Filipinos.

SubSelfie.com weaves the narrative of young Filipinos through their well-informed and responsible points of view.

With advocacy journalism at the forefront, we dig deep into the experiences and stories of the millennials and Generation Z.

What began as a passion project in 2014 as the first online magazine for Filipino millennials has now grown to be a chronicle of this generation’s struggles and triumphs.

Instead of pictures, our selfies come in the form of multimedia stories.


Toni has over 18 years of experience on strategic communications, corporate and consumer campaigns, and development communications.

His most recent stint was with FleishmanHillard as Vice President for Corporate and briefly as Media and Influence lead. Previously, he was with global advertising firm Ogilvy Philippines, children’s rights group Save the Children, GMA News and Public Affairs, and BusinessMirror.

He is also Editor in Chief and Founding Member of SubSelfie.com, an independent online magazine for the young generation of Filipinos.

He leads the Corporate Team of FleishmanHillard Manila as Vice President. Previously, he was with Ogilvy Philippines, children’s rights group Save the Children, GMA News and Public Affairs, and BusinessMirror.

Email him at toni@subselfie.com

Managing Editor

JM is presently a News Producer of New Day and The Source on CNN Philippines. He also serves as an Assistant Professor in iACADEMY, teaching scripwriting, film language, new media and mentoring thesis projects.

Previously, he was a Segment Producer for the GMA News Special Assignments Team and Senior Producer/Online Content Manager for Claire Delfin Media. Broadcast Communication 2009, PUP Manila. MA Journalism 2014, Ateneo de Manila.

Lian Nami Buan

Associate Editor

Lian is among the founding members of SubSelfie.com. She is a multimedia reporter too for Rappler, covering the Justice Beat. For SubSelfie.com, Lian leads the #SubStory and #TanawMindanao segments. 

She was a news producer for GMA News for six years before she moved to England to take up her Masters in Digital Journalism at the Goldsmiths University of London.

Her areas of journalistic interests include human rights, particularly indigenous people, women and migration. Whenever she has money, she travels to collect feelings for writing material. Journalism 2010, UST.

Kenneth Dimalibot

Engagement Editor

Kenneth is a strategist, storyteller and humanitarian. Previously, he was the audience engagement and analytics lead at the Geneva-based The New Humanitarian, an independent non-profit news organisation reporting on humanitarian crises around the world, after several years working with Save the Children and the Red Cross in media, communication, and marketing roles.

From Manila, Kenneth has lived and worked in Southeast Asia, Europe, the Middle East, and North Africa.

Lendl Fabella

Entertainment Editor

Lendl is a Lifestyle, Entertainment, and Celebrity PR.

He brings with him almost ten years of working in the entertainment industry and has made valuable connections with the celebrities, producers, talent managers, and entertainment editors, most of which he considers now as personal friends.

Also, he has been responsible for handling media and influencer engagement programs for consumer lifestyle accounts like Cafe Kitsune, Unilever (Pond’s and Dove), UN Women, Nestle, Wyeth, Nutella, Hershey’s, Tic Tac, Rockwell, Kimberly Clark, Kotex, PHINMA Education, Zalora, RedDoorz, Mobile Legends: Bang Bang, Pokémon Unite, and Philippine Airlines.

During his free time, he likes to attend fan meetings and write entertainment pieces for the Philippine Daily Inquirer, The Philippine Star, and PEP.ph.

Apple Gamboa

Life Editor

Apple is the Creative Team Lead for PayMaya, the leading digital financial services provider in the country. She was previously a Media Relations Manager for Ogilvy Philippines and an interview and field producer for GMA News programs Quick Response Team and News to Go. She was also a producer of lifestyle TV shows and documentaries.

Travelling and music are her passion, and taking risks is her reality medicine. Journalism 2010, UST.

Tricia Zafra

Relationships Editor

Tricia is a news Executive Producer. She runs one of CNN Philippines’ evening primetime newscasts, News.PH Kasama si Pia Hontiveros, and recently produced a two-hour breaking news special coverage on the devastation caused by Typhoon Ulysses (Vamco).

She had an 11-year career as television reporter and anchor, first at RPN 9, and then at GMA 7. Tricia had also worked in the humanitarian sector as Communications Officer for Médecins Sans Frontières (Doctors without Borders).

She’s a vegetarian, painter, scuba diver, and very recently, became a fur parent.

Master’s in Psychology 2020, UP Diliman. Broadcast Journalism 2007 (cum laude), UP Diliman.

Hon Sophia Balod

Global Editor

Sophia is also Editor in Chief and Outreach Manager for the Seafood Trade Intelligence Portal and foreign correspondent for GMA News. She graduated from the Mundus Journalism Masters Programme in University of Amsterdam in 2018.

She is the recipient of the 2019 Outstanding Media Award given by the Media Correspondent and Volunteer Organization (MCVO) in The Hague, The Netherlands. She is a media fellow of the Philippine Center for Investigative Journalism and recipient of 2016 Gawad Agong and Sarihay Media Awards for Excellence in News Reporting  on  the plight of indigenous people and environmental issues.  Journalism 2010, UP Diliman. Read more of her articles here.

Email her at sophia@subselfie.com

Ephraim Aguilar

Culture Editor

Ephraim is an Executive Producer for CNN Philippines. He handles the daily newscast Balitaan Kasama si Pinky Webb.

Ephraim used to be an executive producer for GMA Network and a correspondent for the Philippine Daily Inquirer.

He is a vegan and an aspiring singer-songwriter. Journalism 2006, Bicol University.

Edma Remillano

Advocacy Manager

Edma is a freelance communications professional and multimedia writer-producer with more than a decade of experience in news writing, multimedia production and storytelling.

She is part of the team that won GMA News the prestigious George Foster Peabody Award for the news coverage of super typhoon Yolanda in 2013.

She is an advocate of human rights, media workers’ rights and women’s rights. She loves dogs, travelling, tattoos and crime shows. Most importantly, she is the proud owner-baker of her baby—the small, home-based business Edma Bakes.

Journalism 2010 (cum laude), UP Diliman.

Bam Alegre

Founder and Editor

Bam is the founder of SubSelfie.com and writes from time to time as a guest contributor.

He is a Senior News Correspondent and News Anchor for GMA News (2012). He was also part of the team that won GMA News the prestigious George Foster Peabody Award for the news coverage of super typhoon Yolanda (2013).

Previously, he worked behind the scenes as a Segment Producer for State of the Nation with Jessica Soho and 24 Oras (2009-2012). He is also the vocalist, pianist and guitarist of the band No Parking (2005). BA Broadcast Communication 2007, UP Diliman. Read more of his articles here.

Team SubSelfie.com

Kristoffer Pasion

Kristoffer is a public historian working for the National Historical Commission of the Philippines. He has been serving in government for almost a decade, having worked as cultural officer for the National Commission for Culture and the Arts (2011-2013), and as history researcher for the Official Gazette of the Republic of the Philippines (2013-2016).

He runs the blog Indiohistorian, and does active history writing on social media. He is finishing his masteral studies in History at the University of the Philippines in Diliman, pursuing research on the history of government institutions.

Aries Oliveros


Aries has written textbooks on grammar and creative nonfiction and is currently an executive assistant at the Office of the Executive Director of the Philippine Science High School (PSHS) – Central Luzon Campus.

He was formerly Chief of the Curriculum and Instruction Division and adviser of the school paper The Central Scholar. He studied Bachelor of Secondary Education, Major in English at Philippine Normal University, Manila.

John Thimoty Romero

John Thimoty is a licensed professional teacher, a graduate of Philippine Normal University – Manila last 2017 as Bachelor of Secondary Education – Major in English. Upon his graduation, he received the Gawad Graciano Lopez – Jaena Co-Curricular Award for Campus Journalism.

He is the founder of Essays Against Mediocrity, a website dedicated to support independent authors, poets, and other content creators.

Dawnavie Dadis


Dawnavie is a producer from the Philippines. She previously worked for GMA News and Public Affairs. She now produces documentaries and multi-platform media content for ABS-CBN.

Jervis Manahan


Jervis is a reporter of ABS-CBN Integrated News and Current Affairs. He is also teaching broadcast media courses at the Department of Media and Communication, Trinity University of Asia.

He is also an advicate of press freedom and media literacy. Outside work, he goes on outdoor adventures with the Travel Factor group. He has also written theatre plays for Short and Sweet Manila.

Justin Joyas


Justin is the current GMA News Social Media Manager. He leads the News Social Media team in the execution of daily operations and the production of digital video initiatives.

Under his helm, the GMA News Facebook page became the most-engaged Facebook page by a Philippine media company. This, as well as the GMA News Facebook and YouTube pages becoming leaders in video viewership in the country.

Gerald Gloton


Gerald is a Crisis Team Officer and visual story teller. Gerald is impassioned in capturing moments from field assignments and framing portraits of his subjects who have various messages for the world to witness.

Sheena Kristine Cases


Sheena Kristine is a data analyst and a knowledge manager who is an advocate by heart. She believes in working with a purpose and for a cause greater than ourselves. 

As a person who deals with a mood disorder, Sheena Kristine loves to write about  Mental Health and General Psychology to help others learn from her experiences.

Most of her professional career was also devoted to the academe and international NGOs like Save the Children and Oxfam to seek and share knowledge. She had been a volunteer for Victory Church since 2010 doing various functions. She holds a B.S. Economics and an M.A. Demography degree from U.P. Diliman. Thus, she is also passionate to write about development.