A new era for frozen desserts in the Philippines

The Philippines is about to witness its coolest culinary event yet. ICEGEX—the International Ice Cream & Gelato Expo—is making its debut on October 24-26, 2025, at the World Trade Center, Manila.

Organized by Haliburton International Events Corporation with Cut Unlimited, Inc. as its official exhibition manager and co-presented by Sterling Pacific Venture Corporation, ICEGEX 2025 marks the country’s first-ever international event dedicated entirely to frozen desserts.

According to its press release, “As the only specialized trade event of its kind in the country, ICEGEX 2025 invites entrepreneurs, connoisseurs, and innovators from around the world to exhibit, collaborate, and celebrate everything ice cream, gelato, and beyond.”

With the goal of gathering top names in ice cream, gelato, suppliers, and technology, ICEGEX promises not just a celebration but a groundbreaking business platform for all players in the industry.

“This is your official invitation to exhibit at the coolest frozen dessert platform in the Philippines,” the event organizers said.

Interactive experiences and new industry trends

In true Gen Z and millennial style, ICEGEX will deliver immersive tasting zones, live demonstrations, seminar sessions, and even a first-of-its-kind ice cream competition called SORBESTES.

The hands-on experiences will allow attendees to “discover industry trends, source the best ingredients & equipment, expand your network, experience the science & art of ice cream.”

Industry-renowned experts are set to lead sessions on the show floor. Event-goers will enjoy a variety of exclusive talks:

• Heritage Halo-Halo Reimagined, a live demo by Chef Myke ‘Tatung’ Sarthou
• The Smart Scoop: Technology, Personalization, and the Digital Future of Ice Cream, seminar by Chef Nouel Catis
• From Ingredients to Packaging: The Supply Chain of Frozen Desserts, business talk by Chimney Cone
• Ice Cream Pairings with Pastries, live demo by Chef Emily Peralta
• The Business of Ice Cream: Building a Frozen Dessert Brand, workshop by Daniel Baker PH

With exhibitors ranging from popular gelato and soft-serve innovators like Araro Gelato and Miruku, to equipment and labeling suppliers like Smartpack and Asiatrends, the expo will showcase the latest across the entire frozen dessert ecosystem.

ICEGEX invites businesses specializing in premium dairy, plant-based ingredients, sweeteners, flavor enhancers, and chocolate, as well as entrepreneurs in machinery, production and freezing equipment, sustainable packaging, digital scales, and technology solutions for POS and supply chains to join in.

Spotlight on brands, collaboration, and innovation

ICEGEX’s platform is “expected to attract retailers, supermarkets, and distributors searching for new frozen dessert products, HORECA (Hotel, Restaurant, and Café/Catering) professionals looking to upgrade their menu offerings, pastry chefs and artisans exploring new techniques, and food entrepreneurs and investors scouting their next big venture.”

The event’s inclusive approach is backed by major industry associations, including the Council of Hotel and Restaurant Educators of the Philippines (COHREP), the Hotel and Restaurant Chefs’ Association of the Philippines (HRCAP), the Food Caterers Association of the Philippines (FCAP), the Association of Local Artisan Food and Other Producers of the Philippines (ALAFOP), and the Hotel and Restaurant Association of the Philippines (HRAP), ensuring a highly targeted audience.

The organizers emphasize, “ICEGEX 2025 is now accepting exhibitor applications. If your business is part of the global frozen dessert movement, this is your chance to make your mark in the Philippines and Southeast Asia. To book your booth, please contact the exhibition manager at info@eventsbycut.com“.

For the latest event updates, industry trends, and announcements, exhibitors and attendees are encouraged to follow @icegexph on Facebook and Instagram.

Delicious discovery awaits young innovators

Whether aiming to discover the latest flavors, meet industry experts, or network for future ventures, ICEGEX 2025 is a must-watch for Gen Z and millennials passionate about food, trends, and entrepreneurship.

The event promises an interactive space for learning, innovation, and pure indulgence in frozen desserts—an opportunity to be part of the country’s newest food revolution.

Edited by JM Nualla