Toblerone, the iconic triangular chocolate loved around the world, just made its boldest move yet. Enter Toblerone Truffles — the brand’s first-ever innovation beyond its classic triangle. With a stunning diamond shape, a smooth milk chocolate shell, and a velvety center filled with Toblerone’s signature honey and almond nougat, this new creation redefines luxury indulgence for Filipinos.

The truffles made their grand entrance on the runway through a one-of-a-kind collaboration with Philippine Fashion Week, perfectly capturing Toblerone’s “Never Square” philosophy — a tribute to individuality, creativity, and the courage to stand out.

“We’re excited to bring Toblerone Truffles to the Philippines, introducing a new level of chocolate indulgence,” said Adrian Manlapig, Marketing Head of Mondelēz International Philippines. “This is Toblerone’s first innovation to launch in a domestic market in Asia—an important milestone for the brand.”

A New Kind of Indulgence

Toblerone Truffles celebrate craftsmanship and imagination in every bite. Each diamond-shaped piece delivers a layered experience — rich, smooth, and made for those quiet, personal moments of indulgence.

But beyond taste, Toblerone Truffles embody a statement: luxury can be playful, and creativity has no shape. It’s the chocolate brand’s couture moment — a daring new look for those who live life “Never Square.”

“‘Never Square’ is about embracing your individuality and daring to be different,” shared Crystal Muriel Balili-Lanot, Senior Category Marketing Manager for Snacks at Mondelēz International Philippines. “The diamond shape of Toblerone Truffles is a symbol of that spirit — bold, unconventional, and beautifully distinct.”

Where Chocolate and Couture Collide

Fashion, much like chocolate, is an art form — and Toblerone’s collaboration with Philippine Fashion Week is proof that both share the same DNA: creativity, indulgence, and self-expression.

“Fashion and chocolate are both about artistry and pleasure,” said Balili-Lanot. “Through this collaboration, we wanted to showcase how ‘Never Square’ can come alive through the brilliance of Filipino design.”

“We’ve always championed Filipino designers who challenge conventions,” added Nikky Nicandro, Chief Vision Officer of Philippine Fashion Week. “This partnership celebrates that shared belief — bold, luxurious, and ready for the global stage.”

The Runway Moment

Held on October 15, 2025, at the Ayala Museum, the launch themed “Diamond Heist” was a visual spectacle from start to finish. Guests arrived in their boldest “Never Square” looks, walked a gold carpet, and entered a vault-inspired experience where they could sample the precious truffles before the fashion show began.

Three of today’s most visionary Filipino designers — Jaggy Glarino, Ram Silva, and Jerome Salaya Ang — took the concept to the runway, creating exclusive five-piece collections inspired by Toblerone Truffles’ diamond shape and “Never Square” mindset:

• Jaggy Glarino fused structure and softness, creating sculptural silhouettes in earthy copper tones and a standout spiral-pattern dress that reimagined tailoring.
• Ram Silva explored the quiet power of femininity with deep plum hues, intricate embellishments, and pieces that balanced strength and grace — much like the truffle’s surprise within.
• Jerome Salaya Ang translated transformation into movement through sculpted organza, leather, and diamond-cut patterns — culminating in a cocoon ensemble that shimmered like a gem.

Each designer’s finale look came with a whimsical twist: a couture accessory featuring the Toblerone Truffles themselves — sealing the message that “Never Square” is more than a tagline; it’s an attitude.

Unwrap a Diamond of Your Own

With the launch of Toblerone Truffles, Toblerone reminds us that indulgence can be both personal and expressive — a moment to savor, not just taste.

Now available in leading supermarkets nationwide and online via Lazada, Shopee, and TikTok Shop, Toblerone Truffles invite everyone to unwrap their own diamond and experience chocolate, reimagined.

Because true indulgence isn’t just tasted — it’s experienced, one diamond bite at a time.